Every year, regardless of who's playing in the NFL Championship Game, Madison Avenue seems to put at least a little bit more effort into the ads for the big game. Which they should, when an ad during the game this year coast an average of $4 million.

Below, we've pulled four of the most talked about ads from this years' big game.

Advertisments don't necessarily have to be like a well-written chick flick, that make you feel deeply and longingly. They have one primary purpose: to stick the brand of the product or service in your head, and get you to act on it.

This year, even if it was gross and disturbing, one of the ads that seems to have stuck in everyone's head, was the Go Daddy ad, with supermodel Bar Rafaeli and actor Jessie Heiman.

Apparently, Go Daddy's ad did exactly what it was supposed to, driving record numbers to their website, to see the full, explicit, unedited version of the ad.

The most memorable ad that didn't weird folks out, the top scoring ad in USA Today's Super Bowl Ad Meter, was that 'man and beast' spot, the kind that makes your heart go pitty-pat, from Budweiser entitled "Brotherhood."

When the lights went out at the game, the marketing team behind Orea cookies put together - on the fly - one of the most seen ads of the Superbowl. What's more impressive is that the ad wasn't even on TV. It was only on Twitter - though we've reposted it below.

Read the full story of the how they got that Oreo ad into the public so fast.

Finally, the one ad the entire nation should have seen only aired during the game in the Washington, DC area - where it was likely to hit members of Congress and their staff who had stuck around for the weekend.

The ad is from the Mayors Against Gun Violence campaign 'Demand A Plan', and it was, in a word, powerful:

In case you missed any of the ads, check out the full slate of the ads here.